What is TikTok Click Fraud?
Click fraud on TikTok ads is the act of faking clicks on TikTok ads with the aim of causing cost losses to advertisers or creating unfair profits.
Let take a look at the newest report about the current status of Tiktok Click Fraud
Why you should be aware of it?
The latest data shows that marketers around the world will spend a total of nearly $720 billion on digital advertising in 2023, 10% more than the equivalent figure in 2022.
Digital ad spending has more than doubled over the past five years, with the latest total spending about 117% higher than the figure reported for 2018.
(Source Datareportal).
The cost of damage due to virtual clicks has increased significantly over the years (2018-2022), especially spam clicks & ad stacking increased by 160%, it is estimated that the cost of damage due to virtual clicks accounts for 18.45% of technical advertising costs. numbers pose an urgent problem for businesses to solve, preventing fake clicks to protect advertising budgets and ensure campaign performance.
(Source Association of National Advertisers).